Why can't the petrol station look like this?

Deadline for comments on the amended retrospective planning application for signage & lighting at Morrison's filling station on Dark Lane (Ref CM/20080188) is Monday (28th) - and it is expected to come to the Development Services (Planning) Committee on Tues May 13th.

Morrisons have less 'in-your-face' signage on other filling stations - as these photos taken in Fort William by Town Councillor Graeme Trotter show...



- so why can't the Morpeth filling station signage look like this?


I'll also be arguing for all lighting (incl the price sign) to be turned off when the station is closed, and latest closing should be 10pm in the evening.