Bus Service to Morpeth Station

Did you know that the M3 bus service provides a direct link from Lancaster Park to Morpeth Rail Station?
No?
Well - for reasons best known to themselves - NCC and Astley Coaches who run the service are keeping it a secret. The bus destination boards and the bus stop timetables just show it as the 'Stobhill bus' not the 'station bus'. John Earl writes:

"I was once again on the M3 bus to the station in Morpeth this week, and it seems ludicrous that this bus runs around almost empty, partly because no-one has seen fit to label it clearly as the station bus. If the inhabitants of Lancaster Park knew that it was a direct link with the station, for the same price (i.e. £1) as going to the centre of town, and therefore a quarter the price of a taxi, I`m sure that more people would use it and it might mean a few more leaving their cars at home. Could you contact the people who could label this correctly on the timetables (at present it is only labelled to Stobhill)?"