More reasons to drink?

I gather that Morrisons have (rather quietly) applied to be able to sell alcohol 6am-11pm seven days a week from their Morpeth store...

This seems a bit excessive to me on a number of fronts:
i) buying cut price alcohol and drinking at home is already damaging the pub trade in Morpeth and elsewhere, the habit of 'preloading' or drinking before you go out is particularly pernicious
ii) who wants to buy alcohol at six in the morning? Or from a supermarket at 10 or 11pm at night? Are we going to have people popping in to Morrisons for a carry-out on their way home from the pub? Pub staff are used to managing customers who have had too much, and will refuse to serve them. Can we expect supermarket checkout staff to do the same?
iii) And why seven days a week? That's longer than the current opening hours? Ah! Is this part of a cunning plan to extend the opening hours of the supermarket? Are we going to have a 17-hour supermarket in Morpeth?

Anyway - they applied (to NCC) so quietly, that no one has objected so far - and the objection period runs out on Friday (12th). So the Town Council will be discussing it at their meeting tomorrow (Weds 10th) and will probably ask NCC to extend the consultation period.