Tesco's - the company promising to bring an 'eco store' to Morpeth - has got a great new incentive for people to buy low energy light bulbs - they are giving extra airmiles away with every purchase! See Guardian OnLine
Either its a belated April Fool - or Tescos really just don't get it! Which does not bode well for their 'green' approach to a superstore on the edge of Morpeth.
And they are not the only organisation who just can't get to grips with what reducing carbon emissions is all about - let alone the sheer scale of what reductions are needed to avert irreversible climate change.
The whole "everyone doing their little bit" approach is simply not going to be enough - we need structural changes and we need a clearer understanding of what reducing carbon emissions by 80% by 2050 really means.